Celebrating a 30-year Partnership

Only a few people know that Kruger has been a partner of USA TODAY – which reaches an impressive 6.6 million readers daily – since its launch in 1982.

When the Gannett publishing company launched the daily newspaper 30 years ago, they reached out to Kruger’s papermaking expertise to develop high-quality newsprint. Since then, our paper has become the standard for all their newsprint suppliers.

Last September 14, as USA TODAY was celebrating its 30^th anniversary, its readers relished a full-page Kruger ad highlighting the successful and long-standing collaboration between the two partners.

The advertisement, which depicted Kruger as a forward-looking company, was featured in the 30^th anniversary section of the USA TODAY entitled “USA TOMORROW”, focusing on America’s future.