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Wines and Spirits

Kruger Inc. is a major importer, producer and marketer of wines and spirits.

Brief History

The Wines and Spirits business unit was created in September 2006, when Kruger Inc. acquired Maison des Futailles S.E.C, a Québec company.  It owes its solid performance to the extensive and invaluable expertise developed since 1922 by the S.A.Q.’s bottling plant (Société des alcools du Québec or Québec liquor board) and to impressive growth over the past decade.  Today, this unit distributes approximately 20% of all wines marketed in Québec and continues to expand into other provinces and the United States.

Products and Markets

With a portfolio of more than 250 products bottled in the country of origin or in Canada that is represented by a highly competent sales team, Kruger Wines and Spirits has a strong presence in several North American markets.  Its products are distributed through food networks (grocery and convenience stores), licensed establishments, and L.C.B.O. (Liquor Control Board of Ontario) and S.A.Q. outlets.

Very well established in Québec, Kruger Wines and Spirits is now the third largest supplier of the S.A.Q., a state-owned corporation responsible for the trade of alcoholic beverages.

Web Site

• www.krugerws.com

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