Welcome to K-LAB

A portal where ideas come to life.

At Kruger, innovation is part of our DNA. We are constantly looking for ways to make our business more efficient and sustainable while developing new products and expanding into new industries.

Whether you are a current or aspiring Kruger employee, a business partner or simply a member of the general public with a great idea to share, you are more than welcome to enter K-LAB and seize this opportunity to help shape the future of our Company.

Will your idea become Kruger’s next breakthrough?

The only way to find out is to fill out the K-LAB submission form below and let our Innovation Committee assess the commercial potential of your idea.

What we look for are suggestions to:

Questions?

Click here to read the K-LAB FAQs or email us at innovation@kruger.com.

Required
Submission

    Personal Information

    Project Related Information


    Project Type

    What type of investment would this idea require ?

    What industry does the idea pertain to?

    If "Other", please specify :




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    The following questions are optional but we strongly suggest that you answer them to the best of your knowledge.

    Strategy

    What knowledge or expertise does Kruger have with regard to this type of project, product or industry?

    To what extent will this idea utilize Kruger's current products or production facilities?

    To what extent will this idea utilize Kruger’s current supply chain? (e.g., suppliers, transportation network, warehousing)

    To what extent will this idea utilize Kruger’s current sales force or customers?

    Does the idea provide added value for the organization’s customers?

    Does the idea affect Kruger’s current business?

    What level of new skills, qualifications or production alignment does the idea require?

    To what extent will new technologies be necessary to implement the idea?

    How easy is it for competitors to replicate the idea?

    Will the idea allow Kruger to stand out from or gain an advantage over competitors in the market that the idea targets?

    How does the idea compare to current products, services or companies on the market?

    Does the idea impact Kruger’s image?

    Does the idea involve a new technology and if so, is the technology patented?

    Market

    What growth strategy does the idea correspond to?

    What are the marketing options for the idea?

    What is the expected market growth in the business area pertinent to the idea?

    How aware are customers of similar products, services or companies?

    Do the commercial activities require special permits or government licenses?

    How would you qualify competition within the targeted business area?

    At what stage of its life cycle is the product, service or company in question currently at?

    Do substitute ideas exist? (i.e., is there a way of achieving the result which the product, service or company pursues by using other methods, or offering other products or services?)

    Finance

    What are the estimated costs for implementation and execution of your idea?


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    Additional Information

    Attachments



    You may only upload one file. 10Mb Maximum (JPG or PDF)

      TERMS OF IDEA SUGGESTIONS

      Kruger welcomes your idea suggestions regarding all Kruger’s existing business. If you submit suggestions by e-mail or by any other mean, then regardless of what your letter says, the following terms shall apply to your suggestions.
      You hereby assign any rights you may have in the suggestions and agree that: (1) your suggestions and their contents will automatically become the property of Kruger, without any compensation to you; (2) Kruger may use or redistribute the suggestions and their contents for any purpose and in any way; (3) there is no obligation for Kruger to review the suggestions; and (4) there is no obligation to keep any suggestions confidential.
      You represent and warrant to Kruger that: (1) your suggestion is original; (2) your suggestion does not infringe any intellectual property rights, including, without limitation, copyright; (3) you are the sole owner of all intellectual property rights, including, without limitation, copyright, on your suggestion, or, if necessary, you have obtained written permission from the holder to submit your suggestion; (4) your suggestion does not contain any libelous statement, obscenity and do not violate the rights of any third party privacy and\or image.